The B2B Sales CRM built for hospitality
The only hospitality CRM built to grow revenue on both sides — B2B and B2C through a shared data foundation
One account. Every detail.
See the full relationship, not just the latest booking. Cendyn B2B Sales brings together account hierarchies, sales activities, contracts, and PMS production data, giving your team the complete picture to prioritize the right accounts and grow every relationship.
Having a single, scalable platform that unifies guest, corporate, and agency data while supporting both B2C and B2B teams was critical. We’re seeing significant growth in direct bookings and a measurable return on our marketing investments.
Otto Konstantin Lindner
Co-Founder and Managing Director, HospitalityX
Every account, engaged
The loudest accounts shouldn’t get all the attention. Automated alerts, guided workflows, and real-time tracking against contracted targets help your team stay proactive, strengthen relationships, and keep every account moving.
Sales and marketing, finally aligned
Cendyn platform share the same PMS integration, marketing platform, analytics, and account data. Sales insights flow directly into marketing campaigns, so both teams work from the same foundation without manual exports or disconnected systems.
Total revenue. One view.
See exactly what every account is worth across rooms, meetings, events, Spa, Golf, F&B, and more. Shared analytics and scheduled reporting give commercial teams the visibility to act faster and make more informed decisions.
Built for hospitality
Hotels don’t sell like every other industry, so why use a CRM that wasn’t built for them? Cendyn B2B Sales is purpose-built for hotel sales teams, helping manage corporate accounts, travel agencies, group business, and commercial performance from one platform
Your questions answered
What is Cendyn B2B Sales?
A CRM built specifically for hospitality sales teams. It helps you manage corporate accounts, travel agencies, sales pipelines, and account performance, with real PMS production data built in.
Is Cendyn B2B Sales integrated with Cendyn CRM?
Yes. Cendyn B2B Sales is a Cendyn CRM module, connected through shared PMS data, shared contacts, and shared analytics — giving you one complete view of every guest and every account.
How does Cendyn B2B Sales help hotel sales teams?
Cendyn B2B Sales helps teams stay proactive with automated workflows, guided sales activities, and real-time visibility into account performance. By centralizing customer information, sales activities, and PMS production data, teams can prioritize the right accounts, strengthen relationships, and spend more time selling instead of managing spreadsheets.
Can I send email campaigns to corporate clients and travel agents?
Yes. Corporate and travel agent contacts sync directly into Cendyn CRM, where you can build segmented, targeted campaigns for your B2B audience.
Who is Cendyn B2B Sales built for?
Hotel chains, management companies, and high-end properties with meaningful corporate, travel agency, or group business, anywhere sales and marketing need to work from the same data.
What reporting capabilities are available?
A built-in Reports module for day-to-day pipeline and activity reporting, plus B2B Analytics — BI-level dashboards for deeper, executive-level performance analysis.
Let's get started!
Empowering sales team to foster relationships with corporates and travel agents to maximize business.